Best Google Maps Rank Trackers for Local SEO Agencies (2026)
The Local Maps Rank Team · November 4, 2026
For the lowest cost per scanned map point, Local Falcon and Whitespark's Local Ranking Grids are hard to beat. BrightLocal is the better pick if you also want other local SEO tools in the same account, and Semrush suits agencies already working inside it. Local Maps Rank offers white-label reports from $79 a month with no credits to count, but it only tracks Google Maps.
Local Maps Rank is our product. It is in the list with its limits, and in several places below another tool is the better choice.
What is a Google Maps rank tracker?
It checks where a business appears in Google Maps results from a grid of points around it, then colors each point by position. One search from your office shows one rank. A grid shows the pattern: top 3 near the shop, missing two miles away. Agencies use it to prove progress to clients and to show prospects what they are missing.
Google Maps rank trackers compared
Prices and terms were checked on each vendor's own site on 28 October 2026. Where a figure is not published, we say so.
| Tool | Best for | Starting price | Free trial or tier | What you get | Where it falls short |
|---|---|---|---|---|---|
| Local Falcon | Low cost per map point; deep grid options | $24.99/month (7,500 credits) | 100 free credits on sign-up | Grids 3x3 to 21x21, 1 credit per point; white-label on Premium only | White-label needs the $199.99 plan; large grids use credits fast |
| BrightLocal | Agencies that want rank tracking plus other local SEO tools in one account | $41/month for 1 location; $83 for 6 to 10 | 14-day trial, no card | Rank tracker and Local Search Grid; white-labelling listed | Track plan limits the grid to five keywords; per-plan white-label not clear |
| Whitespark | Cheap grids, plus a separate keyword rank tracker for agencies | Grids from $10/month (2,000 credits); rank tracker from $17 | 200 grid trial credits; 14-day rank tracker trial | Grids of 4 to 225 points; shareable white-label URLs | Unused grid credits expire monthly; keyword tracker has no geo-grid |
| Semrush Map Rank Tracker | Agencies already inside Semrush | $30 per location per month (billed annually) | Free plan: 1 keyword, 5x5 grid | 1 credit per pin; PDF and CSV reports | Per-location pricing adds up; white-label not mentioned |
| LocalRank | Agencies that want lead, review and AI-citation tools beside rank tracking | $57/month for 1 location | Free start, length not published | 10,000 credits on Starter; white-label reports and share URLs mentioned | Credits per map point and grid sizes not published |
| LocalViking | Agencies that want scheduled white-label reporting | Not published | Not published | Geo-grid tracking, scheduled scans, white-label reporting | Pricing page would not load for us; confirm terms with the vendor |
| Local Maps Rank | Agencies that want flat plans and white-label from $79 | $29/month; white-label from $79 | One free 7x7 map, no sign-up; no trial, 7-day refund | 10 locations on Growth; client logins on Agency; prospect maps | Google Maps only; the monthly scan budget caps big grids; newer product |
What ten client locations might cost
Take ten clients, five searches each, scanned weekly on a 7x7 grid. That is about 10,600 map points a month (50 searches times 49 points times 4.33 weeks). This is our arithmetic from the vendors' published figures, so treat it as a rough guide.
- Local Falcon: Basic at $49.99 holds 15,150 credits, which covers it. White-label needs Premium at $199.99.
- Whitespark grids: the $50 tier gives 15,000 credits, which covers it. Which plans include white-label is not stated.
- Semrush: Pro at $60 per location includes 1,225 credits, enough per client, so ten clients come to $600 a month on annual billing.
- Local Maps Rank: Growth at $79 covers 10 locations and 50 searches, with white-label, within its monthly scan budget.
- BrightLocal and LocalRank: a 6 to 10 location band on BrightLocal Track is $83 a month, but its grid is limited to five keywords. LocalRank Pro is $297 for up to 10 locations; its credits per map point are not published.
For this workload, Local Falcon Basic and Whitespark cost less than our $79 plan. Ours makes sense when you need white-label reports and a flat plan with no credits to track.
Tool notes
Local Falcon
Per Local Falcon's pricing page, plans run from Starter at $24.99 a month (7,500 credits) to Premium at $199.99 (63,150 credits). Each grid point costs one credit, and grids run from 3x3 to 21x21. Its report types page says white-label capability requires Premium. It is a geo-grid specialist, and the credit model rewards careful grid sizing.
BrightLocal
BrightLocal prices by number of locations. One location costs $41 a month on Track with monthly billing, and it offers a 14-day trial with no card. Rank tracking and the Local Search Grid are included, with the grid limited to five keywords on Track. It also sells a pay-as-you-go citation builder. It is broader than a grid tool, which suits agencies that want one login for several local jobs.
Whitespark
Whitespark sells two things. Its Local Ranking Grids start at $10 a month for 2,000 credits, with one credit per grid point and 200 trial credits. Its Local Rank Tracker is a keyword tracker with an Agency plan at $70 a month ($60 billed annually), but the page says grids are not part of it.
Semrush Map Rank Tracker
Semrush charges one credit per map pin and offers a free plan limited to one keyword on a 5x5 grid. Paid access comes through Local plans at $30 or $60 per location a month. It makes sense if your agency already lives in Semrush. For many client locations, per-location pricing climbs quickly.
LocalRank
LocalRank lists Starter at $57 a month for one location and Pro at $297 for up to 10, with a 90-day money-back guarantee. It bundles lead, review and AI-citation tools. Grid sizes and the credit cost per map point are not published, so we cannot compare its scan cost with the others.
LocalViking
LocalViking describes geo-grid tracking with scheduled scans and scheduled white-label reporting. It shows no prices, and its pricing link points to app.localoptics.com, which showed no plan details when we loaded it. We include it because agencies ask about it, but we cannot verify cost.
Local Maps Rank
Plans per our pricing page: Local $29 (1 location, 10 searches), Growth $79 (10 locations, white-label, 10 prospect maps a month), Agency $199 (30 locations, 5 client logins, 60 prospect maps) and Scale $497 (100 locations). Weekly scans draw on a monthly scan budget: with every search in use, weekly 9x9 maps fit and weekly 21x21 maps do not. There is no trial, but a 7-day automatic refund applies. It does Google Maps rankings, rivals and a fix list, not citations or listings. Coverage is US, Canada and UK.
How to choose
- Cheapest scanning, white-label not needed: Local Falcon Starter or Basic, or Whitespark grids.
- White-label under $100 a month: Local Maps Rank Growth. The only other white-label price we could verify, Local Falcon's, is $199.99.
- One account for rankings and other local SEO work: BrightLocal.
- Already paying for Semrush: its Map Rank Tracker, for a few clients.
- Want to see a grid before paying: Local Maps Rank's free map, Local Falcon's 100 credits or Whitespark's 200 trial credits.
Frequently asked questions
What is the best Google Maps rank tracker for an agency?
It depends on the work. Local Falcon and Whitespark Local Ranking Grids charge the least per scanned map point. BrightLocal fits agencies that also want citations and reviews in one account. Local Maps Rank fits agencies that want white-label reports from $79 a month without counting credits.
How much does a geo-grid rank tracker cost?
Entry prices in this guide run from $10 to $57 a month. Whitespark grids start at $10, Local Falcon at $24.99, Local Maps Rank at $29, Semrush at $30 per location, BrightLocal at $41 and LocalRank at $57. Agency use with white-label reports costs more, as the plans above show.
Which rank trackers include white-label reports?
Local Falcon requires its Premium plan at $199.99 a month. Local Maps Rank includes white-label on Growth at $79 a month and above. BrightLocal, Whitespark, LocalRank and LocalViking all mention white-label features, but the pages we read do not say which plans include them. Check before you buy.
Is there a free Google Maps rank tracker?
Several offer a taste. Local Falcon gives 100 credits and Whitespark grids give 200 trial credits at sign-up. Semrush has a free Map Rank Tracker plan with one keyword on a 5x5 grid. Local Maps Rank gives one free 7x7 map with no sign-up. BrightLocal offers a 14-day trial.
What grid size should I use for a client?
Local Falcon calls 9x9 its most popular grid, with a radius of about 2 miles in cities, 5 in suburbs and 10 in rural areas. Local Maps Rank suggests 7x7 at 1 mile apart for a city business. Bigger grids cost more points, so start smaller and widen only if the client serves a wider area.
Want to see a grid first? Get a free Google Maps heat-map, no sign-up. For agencies, see white-label reports and plans or plain pricing, and browse who ranks on Google Maps by city.
Last updated: October 2026