Read the whole map
Six practical lessons. No email signup, ranking promise or certificate.
Read the whole map
Each grid point represents a separate search location. Read the point labels and search depth alongside the colors. A strong result near the business does not establish that the same business ranks well everywhere in the service area. An unranked observation means the business was not found within that search depth; it is not a precise numeric rank.
Use top-three coverage and the distribution across the grid to describe the result. Check whether the weak area is a cluster or scattered points. Record what you can see before deciding why it happened. A single map does not identify the cause of a ranking change, and map positions are not a count of phone calls, sales or revenue.
Practice: Describe one strong area and one weak area without guessing the cause.