Send a useful explanation
Six practical lessons. No email signup, ranking promise or certificate.
Send a useful explanation
A useful client report states the location, keyword, date range and measurement settings, then explains the result in plain language. Separate observed positions, completed work and proposed next actions. Label internal tests as internal tests. Never substitute a demonstration or recorded fixture for a real client result.
Before sharing a report, confirm that the location and recipient are correct and that any agency branding belongs to your account. Review the PDF and map on a small screen as well as a desktop. Explain that a search-position report measures visibility; revenue and lead attribution require their own evidence. Finish with the next concrete action instead of a guaranteed outcome.
Practice: Write a three-sentence report: observed result, limitation, next action.