Choose a useful baseline
Six practical lessons. No email signup, ranking promise or certificate.
Choose a useful baseline
Start with one location and one service a real customer would search for. Keep a note of the exact phrase, map center, spacing, grid size and date. A narrow service term and a broad category answer different questions; do not treat them as interchangeable measurements.
In Local Maps Rank, open the location and inspect its search tabs. Use the same settings for the next comparison. For an agency, put related locations into a group so you can find them together, but compare each location against its own earlier scan. Different cities and businesses do not share an identical competitive environment.
Practice: Write down your location, service phrase and the business question this scan should answer.